Writing
Creating A Great Print Newsletter
4
T
Make it Accessible:
The newsletter can be strategically placed at the payment counter or the entrance of the shopping department. It should also be free to customers. Some departmental stores also include discount coupons that are attached to the newsletters.
A newsletter should be personal and convincing to the reader. It should include lots of writeups of model employees and how they have contributed to the organization. Employees should also be encouraged to contribute articles to it. Include a photograph of the contributor together with the article. This puts a face to the names and increases the organisation’s credibility. Encourage customers to vote for the best employee too.
A newsletter should include basic elements of “stickiness” such as contests and discount
One easy idea is to create a large jigsaw of the company’s logo with separate parts found in different issues. Once completed, the customer can collect a prize.
You can also include interesting write-ups about your industry or expertise that suit your target customers. It is also good to encourage your alliance partners to co-produce the newsletter so that you can also use their distribution channels to give-away the newsletter.
A newsletter can be a channel of communication and sales for the company’s customers. Creating a classifieds area will definitely generate more interest. The benefit to the organization too is enormous.
By analyzing the ads, the organization can learn a lot about the purchasing habits and other relevant demographics of its customers. This will be useful for the Sales and Marketing Department.
Once a newsletter reaches a certain level of
This makes sense as they will be the ones whom your company is targeting in the first place. This will also ensure that your website will have some “hits” in its initial months.
Feedback Channel:
A newsletter can also be used to generate feedback about the company’s service and products. This will help the Personnel Dept. improve the customer service. The best letter received can also be awarded a prize.
This article is contributed by Colin Ong TS who is the Founder of 12n Online Community ( http://www.mrmc.com.sg/12n ) and MR=MC Consulting ( http://www.mrmc.com.sg ) - colin@mrmc.com.sg
