Writing
Ready, Set, Go Sell Your Book In The Real World!
12
W
books actually being sold 'outside'
the traditional bookstore. Think about
it. When was the last time you
actually took time to linger and explore
the bookshelves? When did you last
impulsively grab a book, flip it over,
read the blurbs, and finger through a few chapters? Let's face it, most of us are too hurried.
Get Impulsive!
Go for the impulse buyers! Haven't you at one time, while waiting at a cash register, seen a small display of books on the counter? Before it was your turn to get checked out, you grabbed it, became excited, and added it to your other purchases? Maybe it was a novel set in your locale. People love reading tales taking place in their familiar surroundings.
Where's the next landmark? Have to find out!" They feel they become a "part" of it.
Is your book set in your region? Try your local gift shops, bed and breakfast inns, pharmacies, hair salon, even the little "quick stops." You get the picture.
Is the hero in your book of Italian descent? Is there a lot of ethnicity? Head for the specialty shops like that little corner deli. Pesto. Gnochi. Fresh-baked focaccia. Get your book on that counter!
Grab your books and get a booth at the local festivals taking place in and around your area. Maybe share one with an author friend. In my area, there are different festivals every weekend throughout the summer and early fall. In the winter, many craft fairs. Think "thousands of potential customers!"
I know you're thinking, "But I only want to write!" That may be so. Promoting is time consuming. But what's the alternative? Your book just sets there and gathers dust. So ease on out of that chair, and head on out. Let people know about your book. Talk it up. Readers who love your book will add another dimension to your promotion - word-of-mouth advertising!
Some stores you approach may not work! Granted. But you'll get the ball rolling and your mind spinning. "Where else can I sell my book?" You'll find yourself eyeing
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